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Host Joel Capperella offers up conversations with business & marketing leadership across the US. The nuance and complexity of creating and executing strategy across the entire company.
Episodes
Monday Jan 11, 2016
Monday Jan 11, 2016
Leading Matters #23 features Brent Adamson, the co-author of the New York Times bestselling Challenger Sale, and its follow up the Challenger Customer. Brent provocatively suggests that solution selling may make your offering more of a commodity and also make it harder for your customers to buy.
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