#5 Cass Bailey Slice Communications

Cass Bailey runs Slice Communications, a Public Relations firm in the Philadelphia region.  Her journey has been both interesting and successful and in this episode of Leading Matters Cass discusses the importance of leveraging culture for competitive advantage and how to bring talent into the firm that will compliment the culture.  She also discusses how she has been able to prioritize operational disciplines that serve to not only support success today but build infrastructure to allow for scalable growth.