Leading Matters with Joel Capperella

Jeroen Corthout is on a mission to use technology not simply to automate but to inject humanity back into the sales process. He has co-founded Salesflare, a CRM SaaS offering, that is focused on making it easy for sales to do their job.  In this episdoe Jeroen discusses the insight that large enterprise can gain from smaller marketing and sales teams.  The key? Prioritize the relationship first. 

Matt McDarby, a top notch sales leadership coach, is today's guest on Leading Matters. It is essential, he says, to trust the sales process.  Marketing can and should help sales reps have more of the right conversations to uncover one key fact.  Where is my prospect in their decision making.

Matt Marr is perhaps one of the most interesting guests ever to be on Leading Matters, and if you take a look at our guest list that is saying something. He uses his masters degree in clinical phycology to help his clients own their personal stories, hosts a popular podcast, is an actor and comedian.

She was about to give birth to her first child when she decided, rather suddenly, that she would start her own business. Three more children later she has launched her second business. Jaime Cross is our guest today on Leading Matters.

My conversation with Jaime Cross for today's episode of Leading Matters is perhaps like no other interview that I've had. There is something uniquely magnetic about Jaime. She is the type of woman who people find themselves drawn to. Her humility, passion, and drive are an intoxicating mix that will leave you feeling as though you just gained a new friend. Well, at least that is how I felt. Let me know what you think, and enjoy the show.

Daniel Newman is a master of the digital landscape where both marketing and marketing related technology is concerned.  He is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group.  He is someone who you need to be paying attention to, and you can start doing so with this episode of Leading Matters.

Today's Leading Matters guest is Brian Fanzo, (aka isocialfanz). He leads the social strategy consulting agency, iSocialFanz, and hosts two podcasts (SMACTalk and FOMOFanz). He has built a community using live video streaming and has helped some of the largest companies in the world get serious about social media.

The first guest of the 2017 season of Leading Matters is Marcus Sheridan, a content marketing visionary who has used the technique to save one struggling business and build another successful one. The secret, he says, rests in creating to educate.

JV Crum III is a successful business coach and trainer focusing on small businesses that are looking for breakout growth. His practice is focused on increasing awareness at three levels, and he shares what those three levels are when he was my guest on Leading Matters.

Tayo Rockson is on Leading Matters! A young man dedicating his career to inspire people to be curious about the cultural differences that they run into every day. To educate the world about them and the beauty in all so that we can work together to improve our global identities.

Christine Comford is the Author of the book Smart Tribes.  She has worked with two Whitehouse, been praised by Bill Gates, and Bill Clinton, has built and sold five businesses, and currently helps her clients tap into leadership skills that help emotionally engage both the marketplace and the workforce.