Leading Matters with Joel Capperella

Culture is the spark that ignites employee engagement.  That is something that David Niu discovered after interviewing more than 30 business leaders across the globe, and the motivator for the company that he built, TINYpulse.  The company helps leaders discern employee sentiment and take actions that help improve engagement. 

Once upon a time in a business galaxy far far away those that sought to sell their wares cared passionately about their craft for no other reason than the passion they held for their trade.  Sadly these jedis of artful selling are merely legend today.  But there is a new hope, Jay Acunzo.   Jay offers insight into the importance and value of craftsmanship in our content marketing. 

Episode 34 of Leading Matters features best-selling author, marketing thought leader and amazing keynote speaker Andrew Davis.  Drew’s perspective on leveraging the right emotional nuance to engage and connect with your marketplace will help you to unlock the secret to creating your best marketing ever.  

In this episode of Leading Matters you’ll hear a fascinating take on leadership from the woman behind the voice of one of today's most successful marketing and sales automation players, Hubspot.  Beth Dunn is the Product Editor-In-Chief, her role is to give voice and personality to the product.

Episode 32 of Leading Matters features the founder of the Content Marketing Institute Joe Pulizzi.  Joe offers up powerful insight into how companies must consider content marketing, why their sales teams might be frustrated by it, and the importance of prioritizing simplicity in order to drive success. 

Episode 30 of Leading Matters Features Amanda Holmes, the CEO of Chet Holmes International (CHI), the sales and marketing coaching and training business her father built.  At the age of 24, after her father’s untimely death, Amanda was faced not only with her grief, but having sudden responsibility for her father’s life’s work.  Acting first as chairman, she sought a qualified leader for the business.  Ultimately she discovered that her father’s absence left a hole in the heart of CHI, a hole that she realized that she herself would have to fill.

Episode 30 of Leading Matters features New York Times Best Selling Author and founder of Convince and Convert Jay Baer.  Jay’s new book, Hug Your Haters, examines the customer service disruption that well underway, and how we can ride the wave of disruption to differentiate our business. 

Episode 29 of Leading Matters features former CMO of Hubspot and angel investor Mike Volpe.  Perhaps the leading hands-on expert of building a marketing approach and team in today’s age, Mike shares wisdom on marketing, leadership, and a surprising look at the team diversity required to achieve results. 

Episode 28 of Leading Matters features Rick Nucci, the founder and CEO of Guru, which focuses on making it easier for sales teams and customer experience teams to get to the right information at the right time in order to better serve their customers.

Episode 27 of Leading Matters features Ryan Hawk host of The Learning Leader Show.  Ryan’s popular podcast is a series of interviews with successful leaders from all walks of life.  He does it to learn but, more importantly, to share what he learns with as many people as he can.