Introducing the first episode of Leading Matters FRAMED. The premise; take the most recent full interview episode of Leading Matters and pull out one specific powerful topic to pay attention to. Today we frame up episode 62 which was my interview with Craig Ballantyne. We will explore why tapping into the natural desires we all have to succeed and improve makes a big difference in how we connect with the people that make up our marketplace. At just 15 minutes this frame up of my conversation with Craig is going make it clear why adding drama into our communications should be something that you care about.
The coaching industry has exploded in the past several years, and by most accounts, it is a nearly a $2 billion industry. On today's episodes, we speak with one of the practitioners in the market who not only knows what they are doing but does it extremely well. Our guest is Craig Ballantyne, and I'm certain you're going to be glad to meet him.
Very excited to finally take Leading Matters off its summer long break and get this episode out to you today. There is no guest today; it's just me. That's right, yours truly offering you up some explanation about the break and sharing insight into where I intend to take the podcast in the future.
Shawn Quintero is my guest today on Leading Matters. He is an author and entrepreneur focused on using positivity to help others advance their goals. He has built his business on the firm foundation of his Christian faith and works tirelessly to help fellow believers remove obstacles that prohibit their forward progress.
Lexi Mills is my guest today on Leading Matters. She is a master at integrating SEO and PR. No, seriously she is masterful at the practice, and if you listen to this episode, you will understand why that is true. Lexi views her craft as part art and part science and treats it with the respect that she feels everyone should treat the power of how we communicate and push our narratives. You will absolutely learn something by listening to this episode with Lexi Mills.
Today's guest on Leading Matters is Dean Vagnozzi, a prolific salesman and incredibly successful personal finance professional. Dean's field is littered with status quo advisors that go about their business serving clients the same way every other advisor serves. Dean is unapologetically different, and that has made all the difference for him and his clients.
Jeroen Corthout is on a mission to use technology not simply to automate but to inject humanity back into the sales process. He has co-founded Salesflare, a CRM SaaS offering, that is focused on making it easy for sales to do their job. In this episdoe Jeroen discusses the insight that large enterprise can gain from smaller marketing and sales teams. The key? Prioritize the relationship first.
Matt McDarby, a top notch sales leadership coach, is today's guest on Leading Matters. It is essential, he says, to trust the sales process. Marketing can and should help sales reps have more of the right conversations to uncover one key fact. Where is my prospect in their decision making.
Matt Marr is perhaps one of the most interesting guests ever to be on Leading Matters, and if you take a look at our guest list that is saying something. He uses his masters degree in clinical phycology to help his clients own their personal stories, hosts a popular podcast, is an actor and comedian.